University of Baltimore – Merrick School of Business
Master of Business Administration – Specialization in Marketing
Graduation – December 16, 2019
As a student in the MBA program at University of Baltimore, I was able to strengthen my analytical and communication skills, and in turn study how these skills directly impact digital media and customer engagement. By studying marketing and analysis I was able to create a strong knowledge base regarding market data analysis and interpretation, in the context of making complex business decisions. I learned how to create integrated marketing communications strategies to achieve core promotion objectives. Overall, by mastering these skills I can create dynamic marketing solutions for small to medium size businesses looking to explore integrated digital media strategies that will increase customer engagement and add customer value.
Texas State University
Bachelor of Arts in Art History
Graduation – Spring 2010
Mint Media Agency
Web Designer and Project Manager
November 1, 2017 – Currently Employed
Creative web design agency in Annapolis, Maryland specializing WordPress web design, e-commerce development, and small business marketing.
WordPress Designer
- Designing and building custom landing pages for seasonal promotions, new product launches, and multi-step marketing campaigns with WordPress. Experienced in the entire web design process, new website creation, existing website optimization, and ongoing maintenance strategies. In addition, I experienced managing social media calendars, creative promotions, engaging posts, writing persuasive headlines, and implementing effective campaigns.
Project Manager
- Monthly WordPress management of five client websites, social media strategy, social videos, and MailChimp email campaigns. Posting, editing and optimizing weekly and monthly blog posts. Pitching and designing custom social graphics and impactful social media videos for a variety of client businesses.
Graphic Design
- Creative design of graphics, holiday promotion, social media graphics, animated images, 3D images, icons, business cards, and print media.
Social Video Production and Editing
- Creating animated social media videos optimized for social media engagement and response. Experienced in Adobe Creative Suite (Photoshop and Illustrator) and various video editing software.
Email Creation, Strategy and Marketing
- Concept, design, and creation of email marketing campaigns for company clients. Regular projects included themed seasonal monthly newsletters, holiday promotions, and company announcements.
Two years of in depth technical training and implementation with WordPress, WooCommerce, Shopify, Adobe Creative Suite, MailChimp, Yoast SEO, Microsoft Office Suite, and Google Drive.